[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2006]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR238.2]

[Page 160]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 238_GUIDES AGAINST BAIT ADVERTISING--Table of Contents
 
Sec. 238.2  Initial offer.

    (a) No statement or illustration should be used in any advertisement 
which creates a false impression of the grade, quality, make, value, 
currency of model, size, color, usability, or origin of the product 
offered, or which may otherwise misrepresent the product in such a 
manner that later, on disclosure of the true facts, the purchaser may be 
switched from the advertised product to another.
    (b) Even though the true facts are subsequently made known to the 
buyer, the law is violated if the first contact or interview is secured 
by deception. [Guide 2]