[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2006]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR240.8]

[Page 164]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 240_GUIDES FOR ADVERTISING ALLOWANCES AND OTHER MERCHANDISING 
PAYMENTS AND SERVICES--Table of Contents
 
Sec. 240.8  Need for a plan.

    A seller who makes payments or furnishes services that come under 
the Act should do so according to a plan. If there are many competing 
customers to be considered or if the plan is complex, the seller would 
be well advised to put the plan in writing. What the plan should include 
is describe in more detail in the remainder of these Guides. Briefly, 
the plan should make payments or services functionally available to all 
competing customers on proportionally equal terms. (See Sec. 240.9 of 
this part.) Alternative terms and conditions should be made available to 
customers who cannot, in a practical sense, take advantage of some of 
the plan's offerings. The seller should inform competing customers of 
the plans available to them, in time for them to decide whether to 
participate. (See Sec. 240.10 of this part.)

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