[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2006]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR307.10]

[Page 340]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 307_REGULATIONS UNDER THE COMPREHENSIVE SMOKELESS TOBACCO HEALTH 
EDUCATION ACT OF 1986--Table of Contents
 
Sec. 307.10  Cooperative advertising.

    The Act prohibits any manufacturer, packager, or importer of 
smokeless tobacco products from advertising or causing to advertise any 
smokeless tobacco product within the United States without the required 
warning. Accordingly, all advertisements for smokeless tobacco products 
(including cooperative advertisement) paid for, directly or indirectly, 
in whole or in part, by a manufacturer, packager, or importer of 
smokeless tobacco products must bear the required warning. Provided, 
however, in the case of a print advertisement for a smokeless tobacco 
product disseminated by a retailer of smokeless tobacco products, other 
than a manufacturer, packager, or importer of smokeless tobacco 
products, with a display area of 4 square inches or less, no warning is 
required so long as the advertisement contains only the brand name or 
other product identifier and a price. In addition, no warning is 
required in the case of certain in-store audio announcements as 
described in Sec. 307.8. Any advertisement of a smokeless tobacco 
product paid for entirely by a retailer or any person other than a 
manufacturer, packager, or importer of smokeless tobacco products need 
not carry a warning statement.

[51 FR 40015, Nov. 4, 1986. Redesignated at 56 FR 11662, Mar. 20, 1991]

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