[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2006]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR642.2]

[Page 533]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 642_PRESCREEN OPT-OUT NOTICE--Table of Contents
 
Sec. 642.2  Definitions.

    As used in this part:
    (a) Simple and easy to understand means:
    (1) A layered format as described in Sec. 642.3 of this part;
    (2) Plain language designed to be understood by ordinary consumers; 
and
    (3) Use of clear and concise sentences, paragraphs, and sections.
    (i) Examples. For purposes of this part, examples of factors to be 
considered in determining whether a statement is in plain language and 
uses clear and concise sentences, paragraphs, and sections include:
    (A) Use of short explanatory sentences;
    (B) Use of definite, concrete, everyday words;
    (C) Use of active voice;
    (D) Avoidance of multiple negatives;
    (E) Avoidance of legal and technical business terminology;
    (F) Avoidance of explanations that are imprecise and reasonably 
subject to different interpretations; and
    (G) Use of language that is not misleading.
    (ii) [Reserved]
    (b) Principal promotional document means the document designed to be 
seen first by the consumer, such as the cover letter.