[Code of Federal Regulations]
[Title 27, Volume 1]
[Revised as of April 1, 2007]
From the U.S. Government Printing Office via GPO Access
[CITE: 27CFR5.61]

[Page 75]
 
            TITLE 27--ALCOHOL, TOBACCO PRODUCTS AND FIREARMS
 
 CHAPTER I--ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE 
                                TREASURY
 
PART 5_LABELING AND ADVERTISING OF DISTILLED SPIRITS--Table of Contents
 
               Subpart H_Advertising of Distilled Spirits
 
Sec.  5.61  Application.


    No person engaged in business as a distiller, rectifier, importer, 
wholesaler, or warehouseman and bottler of distilled spirits, directly 
or indirectly or through an affiliate, shall publish or disseminate or 
cause to be published or disseminated by radio or television broadcast, 
or in any newspaper, periodical, or any publication, by any sign or 
outdoor advertisement, or any other printed or graphic matter, any 
advertisement of distilled spirits, if such advertising is in, or is 
calculated to induce sales in, interstate or foreign commerce, or is 
disseminated by mail, unless such advertisement is in conformity with 
Sec. Sec.  5.61 through 5.66 of this part. Provided, that such sections 
shall not apply to outdoor advertising in place on (effective date of 
this treasury decision), but shall apply upon replacement, restoration, 
or renovation of any such advertising; and provided further, that such 
sections shall not apply to a retailer or the publisher of any 
newspaper, periodical, or other publication, or radio or television 
broadcast, unless such retailer or publisher or radio or television 
broadcaster is engaged in business as a distiller, rectifier, importer, 
wholesaler, or warehouseman and bottler of distilled spirits, directly 
or indirectly, or through an affiliate.

[T.D. ATF-180, 49 FR 31673, Aug. 8, 1984]