[Code of Federal Regulations]
[Title 7, Volume 9]
[Revised as of January 1, 2007]
From the U.S. Government Printing Office via GPO Access
[CITE: 7CFR1160.210]

[Page 196-197]
 
                          TITLE 7--AGRICULTURE
 
  CHAPTER X--AGRICULTURAL MARKETING SERVICE (Marketing Agreements and 
                 Orders; Milk) DEPARTMENT OF AGRICULTURE
 
PART 1160_FLUID MILK PROMOTION PROGRAM--Table of Contents
 
                   Subpart_Fluid Milk Promotion Order
 
Sec.  1160.210  Expenses.

    (a) The Board is authorized to incur such expenses (including 
provision for a reasonable reserve) as the Secretary finds are 
reasonable and likely to be incurred by the Board for its 
administration, and to enable it to exercise its powers and perform its 
duties in accordance with the provisions of this subpart; except that, 
after the Board's first year, it shall not spend on its administration 
more than 5 percent of the assessments collected during any fiscal 
period subsequent to the initial fiscal period. Such administrative 
expenses shall be paid from assessments collected pursuant to Sec.  
1160.211.
    (b) The Board shall reimburse the Secretary for administrative costs 
incurred by the Department from assessments collected pursuant to Sec.  
1160.211.
    (c) Within 30 days after funds are remitted from Regions 14 and 15, 
the Board shall provide a grant of 80% of such funds to the entity 
authorized by the laws of the State of California to conduct an 
advertising program for fluid milk products in that State for the 
purpose of implementing a coordinated advertising program in the markets 
within those regions. Such grant shall be provided with the approval of 
the Secretary on the following conditions:

[[Page 197]]

    (1) The granted funds shall be utilized to implement a fluid milk 
promotion campaign within the markets within those regions. Verification 
of the implementation of this program shall be provided to the Board.
    (2) The Board shall ensure that the recipients of these funds 
implement a research and evaluation program to determine the effect of 
such program on consumption of fluid milk within the region.
    (3) The recipient of these funds must provide to the Board data from 
the research and evaluation programs so that the Board can determine the 
effect of the program on consumption of fluid milk.