[Code of Federal Regulations]
[Title 7, Volume 10]
[Revised as of January 1, 2007]
From the U.S. Government Printing Office via GPO Access
[CITE: 7CFR1240.39]

[Page 242-243]
 
                          TITLE 7--AGRICULTURE
 
  CHAPTER XI--AGRICULTURAL MARKETING SERVICE (MARKETING AGREEMENTS AND 
      ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE
 
PART 1240_HONEY RESEARCH, PROMOTION, AND CONSUMER INFORMATION--Table of 
 
   Subpart A_Honey Research, Promotion, and Consumer Information Order
 
Sec.  1240.39  Research, promotion, consumer education, and industry 

information.

    (a) Scope of activities. The Board shall develop and submit to the 
Secretary for approval any plans, programs, or projects authorized in 
this section. Such plans, programs, and projects shall provide for:
    (1) The establishment, issuance, effectuation, and administration of 
appropriate plans, programs, or projects for consumer education, 
industry information, advertising, and promotion of honey and honey 
products designed to strengthen the position of the honey industry in 
the marketplace and to maintain, develop, and expand markets for honey 
and honey products;
    (2) The establishment and conduct of marketing research and 
development plans to the end that the acquisition of knowledge 
pertaining to honey and honey products or their consumption and use may 
be encouraged or expanded, or to the end that the marketing and 
utilization of honey and honey products may be encouraged, expanded, 
improved, or made more efficient: Provided, That supply management 
programs or other programs that would otherwise limit the right of the 
individual honey producer to produce honey shall not be conducted under, 
or as a part of, this subpart;
    (3) The development and expansion of honey and honey product sales 
in foreign markets;
    (4) A prohibition on advertising or other promotion programs that 
make any false or unwarranted claims on behalf of honey or its products 
or false or unwarranted statements with respect to the attributes or use 
of any competing product;
    (5) The sponsorship of research designed to advance the cost-
effectiveness, competitiveness, efficiency, pest and disease control, 
and other management aspects of beekeeping, honey production, and honey 
bees;
    (6) The conduct of activities which may lead to the development of 
new markets or marketing strategies for honey or honey products. In 
addition, the Board may conduct activities designed to increase the 
efficiency of the honey industry or activities to enhance the image of 
honey and honey products and the honey industry;
    (7) Periodic evaluation by the Board of each plan, program, or 
project authorized under this part to insure that each plan, program, or 
project contributes to an effective and coordinated

[[Page 243]]

program of research, promotion, consumer education, and industry 
information and submit such evaluation to the Secretary. If the Board or 
the Secretary finds that a plan, program, or project does not further 
the purposes of the Act, then the Board shall terminate such plan, 
program, or project; and
    (8) The Board to enter into contracts or make agreements for the 
development and carrying out of research, promotion, consumer education, 
and industry information programs, and pay for the costs of such 
contracts or agreements with funds received by the Board.
    (b) Independent evaluation. In addition to any evaluation that may 
be carried out pursuant to paragraph (a)(7) of this section, the Board 
shall, not less often than every five years, authorize and fund, from 
funds otherwise available to the Board, an independent evaluation of the 
effectiveness of this subpart and other plans, programs, and projects 
conducted by the Board pursuant to the Act. The Board shall submit to 
the Secretary, and make available to the public, the results of each 
periodic independent evaluation conducted under this paragraph.

[66 FR 21832, May 1, 2001]

                        Expenses and Assessments