[Code of Federal Regulations]
[Title 7, Volume 8]
[Revised as of January 1, 2007]
From the U.S. Government Printing Office via GPO Access
[CITE: 7CFR989]

[Page 623]
 
                          TITLE 7--AGRICULTURE
 
  CHAPTER IX--AGRICULTURAL MARKETING SERVICE (Marketing Agreements and 
      Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF AGRICULTURE
 
PART 989_RAISINS PRODUCED FROM GRAPES GROWN IN CALIFORNIA--Table of
 
                    Subpart_Order Regulating Handling
 
Sec.  989.53  Research and development.

    (a) General. The Committee, with the approval of the Secretary, may 
establish or provide for the establishment of projects involving 
marketing research and development and marketing promotion including 
paid advertising, designed to assist, improve, or promote the marketing, 
distribution, and consumption of raisins in domestic and foreign 
markets. These projects may include, but need not be limited to those 
designed to:
    (1) Improve through research the accuracy of raisin production 
estimates;
    (2) Improve through research the preparation for market, sanitation, 
quality, condition, storability, processing, or packaging of raisins;
    (3) Ascertain through research the factors affecting acceptance of 
raisins by manufacturers or consumers;
    (4) Promote the marketing, distribution, or consumption of raisins 
in domestic and foreign markets by collecting data thereon, consulting 
with members of the trade, and making the information available to 
producers, handlers, and exporters; and
    (5) Promote the marketing, distribution, or consumption of raisins 
in foreign markets through the use of merchandising programs.

The expense of any such project relating solely to free tonnage raisins 
shall be paid from funds collected pursuant to Sec.  989.80. The expense 
of any such project relating solely to reserve tonnage raisins shall be 
paid from the sale proceeds of such raisins. If any such project 
encompasses both free tonnage and reserve tonnage raisins, such as one 
which is designed to promote the consumption in export outlets of 
raisins generally on a long-term basis, the expense of the project may 
be allocated between the assessment fund and the pool fund.
    (b) Creditable expenditures. The Committee, with the approval of the 
Secretary, may provide for crediting all or any portion of a handler's 
direct expenditures for marketing promotion, including paid advertising, 
that promotes the sale of raisins, raisin products, or their use. No 
handler shall receive credit for any allowable direct expenditures that 
would exceed the total of his assessment obligation which is 
attributable to that portion of his assessment designated for marketing 
promotion including paid advertising.
    (c) Criteria. Before any project involving marketing promotion, 
including paid advertising, and the

crediting of the handler's pro rata expense assessment obligation of 
handlers is undertaken pursuant to this section, the Secretary after 
recommendation by the Committee, shall approve appropriate criteria to 
effectively regulate such activity.

[48 FR 32976, July 20, 1983]

                            Marketing Policy