[Code of Federal Regulations]
[Title 47, Volume 2]
[Revised as of October 1, 2007]
From the U.S. Government Printing Office via GPO Access
[CITE: 47CFR76.225]

[Page 583]
 
                       TITLE 47--TELECOMMUNICATION
 
        CHAPTER I--FEDERAL COMMUNICATIONS COMMISSION (CONTINUED)
 
PART 76_MULTICHANNEL VIDEO AND CABLE TELEVISION SERVICE--Table of Contents
 
                         Subpart G_Cablecasting
 
Sec.  76.225  Commercial limits in children's programs.

    (a) No cable operator shall air more than 10.5 minutes of commercial 
matter per hour during children's programming on weekends, or more than 
12 minutes of commercial matter per hour on weekdays.
    (b) The display of Internet Web site addresses during program 
material or promotional material not counted as commercial time is 
permitted only if the Web site:
    (1) Offers a substantial amount of bona fide program-related or 
other noncommercial content;
    (2) Is not primarily intended for commercial purposes, including 
either e-commerce or advertising;
    (3) The Web site's home page and other menu pages are clearly 
labeled to distinguish the noncommercial from the commercial sections; 
and
    (4) The page of the Web site to which viewers are directed by the 
Web site address is not used for e-commerce, advertising, or other 
commercial purposes (e.g., contains no links labeled ``store'' and no 
links to another page with commercial material).
    (c) If an Internet address for a Web site that does not meet the 
test in paragraph (b) of this section is displayed during a promotion in 
a children's program, in addition to counting against the commercial 
time limits in paragraph (a) of this section the promotion must be 
clearly separated from program material.
    (d)(1) Entities subject to commercial time limits under the 
Children's Television Act shall not display a Web site address during or 
adjacent to a program if, at that time, on pages that are primarily 
devoted to free noncommercial content regarding that specific program or 
a character appearing in that program:
    (i) Products are sold that feature a character appearing in that 
program; or
    (ii) A character appearing in that program is used to actively sell 
products.
    (2) The requirements of this paragraph do not apply to:
    (i) Third-party sites linked from the companies' Web pages;
    (ii) On-air third-party advertisements with Web site references to 
third-party Web sites; or
    (iii) Pages that are primarily devoted to multiple characters from 
multiple programs.
    (e) The requirements of this section shall not apply to programs 
aired on a broadcast television channel which the cable operator 
passively carries, or to access channels over which the cable operator 
may not exercise editorial control, pursuant to 47 U.S.C. 531(e) and 
532(c)(2).

    Note 1 to Sec.  76.225: Commercial matter means air time sold for 
purposes of selling a product or service and promotions of television 
programs or video programming services other than children's or other 
age-appropriate programming appearing on the same channel or promotions 
for children's educational and informational programming on any channel.
    Note 2 to Sec.  76.225: For purposes of this section, children's 
programming refers to programs originally produced and broadcast 
primarily for an audience of children 12 years old and younger.
    Note 3 to Sec.  76.225: Section 76.1703 contains recordkeeping 
requirements for cable operators with regard to children's programming.

[56 FR 19616, Apr. 29, 1991, as amended at 65 FR 53615, Sept. 5, 2000; 
70 FR 38, Jan. 3, 2005; 71 FR 64165, Nov. 1, 2006]

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