[Code of Federal Regulations]
[Title 7, Volume 10]
[Revised as of January 1, 2008]
From the U.S. Government Printing Office via GPO Access
[CITE: 7CFR1260.122]

[Page 272]
 
                          TITLE 7--AGRICULTURE
 
  CHAPTER XI--AGRICULTURAL MARKETING SERVICE (MARKETING AGREEMENTS AND 
      ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE
 
PART 1260_BEEF PROMOTION AND RESEARCH--Table of Contents
 
               Subpart A_Beef Promotion and Research Order
 
Sec. 1260.122  Promotion.

    Promotion means any action, including paid advertising, to advance 
the image and desirability of beef and beef products with the express 
intent of improving the competitive position and stimulating sales of 
beef and beef products in the marketplace.