[Code of Federal Regulations]
[Title 7, Volume 10]
[Revised as of January 1, 2008]
From the U.S. Government Printing Office via GPO Access
[CITE: 7CFR1485.10]

[Page 749]
 
                          TITLE 7--AGRICULTURE
 
  CHAPTER XIV--COMMODITY CREDIT CORPORATION, DEPARTMENT OF AGRICULTURE
 
PART 1485_COOPERATIVE AGREEMENTS FOR THE DEVELOPMENT OF FOREIGN MARKETS FOR 
 
                     Subpart B_Market Access Program
 
Sec. 1485.10  General purpose and scope.


    (a) This subpart sets forth the policies underlying the Commodity 
Credit Corporation's (CCC) operation of the Market Access Program (MAP), 
and a subcomponent of that program, the Export Incentive Program/Market 
Access Program (EIP/MAP). It also establishes the general terms and 
conditions applicable to MAP and EIP/MAP agreements.
    (b) Under the MAP, CCC enters into agreements with nonprofit trade 
organizations to share the costs of certain overseas marketing and 
promotion activities that are intended to develop, maintain or expand 
commercial export markets for U.S. agricultural commodities and 
products. MAP participants may receive assistance for either generic or 
brand promotion activities. EIP/MAP participants are U.S. commercial 
entities that receive assistance for brand promotion activities.
    (c) The MAP and EIP/MAP generally operate on a reimbursement basis, 
and CCC may, at its option, provide such reimbursement either in cash or 
in CCC commodity certificates.
    (d) CCC's policy is to ensure that benefits generated by MAP and 
EIP/MAP agreements are broadly available throughout the relevant 
agricultural sector and no one entity gains an undue advantage. The MAP 
and EIP/MAP are administered by personnel of the Foreign Agricultural 
Service.