[Code of Federal Regulations]
[Title 7, Volume 10]
[Revised as of January 1, 2008]
From the U.S. Government Printing Office via GPO Access
[CITE: 7CFR1485.12]

[Page 750-751]
 
                          TITLE 7--AGRICULTURE
 
  CHAPTER XIV--COMMODITY CREDIT CORPORATION, DEPARTMENT OF AGRICULTURE
 
PART 1485_COOPERATIVE AGREEMENTS FOR THE DEVELOPMENT OF FOREIGN MARKETS FOR 
 
                     Subpart B_Market Access Program
 
Sec. 1485.12  Participation eligibility.

    (a) To participate in the MAP, an entity:
    (1) Shall be:
    (i) A nonprofit U.S agricultural trade organization;
    (ii) A nonprofit state regional trade group;
    (iii) A U.S. agricultural cooperative; or
    (iv) A State agency; and
    (2) Shall contribute:
    (i) In the case of generic promotion, at least 10 percent of the 
value of resources provided by CCC for such generic promotion; or
    (ii) In the case of brand promotion, at least 50 percent of the 
total cost of such brand promotions.
    (b) To participate in the EIP/MAP, an entity:
    (1) Shall be a U.S. commercial entity that either owns the brand(s) 
of the agricultural commodity to be promoted or has the exclusive rights 
to use such brand(s);

[[Page 751]]

    (2) Shall contribute at least 50 percent of the total cost of the 
brand promotion; and
    (3) That is a for-profit firm, other than a cooperative or producer 
association authorized by 7 U.S.C. 291, shall be a small sized entity.
    (c) CCC may require a contribution level greater than that specified 
in paragraphs (a) and (b) of this section. In requiring a higher 
contribution level, CCC will take into account such factors as past 
participant contributions, previous MAP funding levels, the length of 
time an entity participates in the program and the entity's ability to 
increase its contribution.
    (d) CCC may require an EIP/MAP applicant to participate through an 
MAP participant.
    (e) CCC will enter into MAP or EIP/MAP agreements only where the 
eligible agricultural commodity is comprised of at least 50 percent U.S. 
origin content by weight, exclusive of added water.
    (f) CCC will not enter into an MAP or EIP/MAP agreement for the 
promotion of tobacco or tobacco products.

[60 FR 6363, Feb. 1, 1995, as amended at 61 FR 58780, Nov. 19, 1996]